What happens to your business when bookings slow down?
Designed to Earn
After 13 years of growing With Grace and Gold through changing economies, evolving technology, and unpredictable seasons, we're sharing how we've built a business with 10+ sources of revenue — and how you can begin doing the same.
Meet Designed to Earn. A practical online course for designers who want to create new sources of income and build a business that can continue growing for years to come.
Build more ways to earn from your design business, so your income doesn't always depend on your next client inquiry.
What happens to your business when client bookings slow down?
We've got a question:
The busy seasons and the slow seasons.
One month, you're fully booked. The next, you're wondering where your next project will come from. Even after years in business, it can feel like you're constantly working toward your next booking.
01.
An economy that keeps changing.
When business owners become more cautious with their spending, branding and website projects can be among the investments they postpone. And when most of your revenue comes from those projects, you feel it.
02.
An industry that's always evolving.
AI, DIY platforms, changing design trends, and new technology are continually changing how people build and invest in their businesses. It's natural to wonder what those changes could mean for yours.
03.
You can be a talented designer, have a beautiful portfolio, provide an incredible client experience, and still experience months when the inquiries just aren't coming.
Because running a design business means navigating things we can't always control:
The limits of your calendar.
Even during your busiest seasons, there are only so many projects you can take on. And when you need time away, want to spend more time with your family, or simply need a break, your availability can affect how much you earn.
04.
Now, what if your business had more ways to bring in revenue?
Let's talk about it:
Custom services, Website in a Day, and Showit templates are all wonderful ways to earn. But here's something worth considering:
Having several offers doesn't always mean having several different sources of income. When your offers all depend on people investing in websites, they can all slow down at the same time.
The opportunity? Build ways to earn that serve different customers, needs, and buying moments.
More ways to earn.
More room to grow.
Imagine Something Different
Create opportunities to earn without taking on another custom project.
Beyond your calendar.
Explore offers that serve people who aren't shopping for a new website.
Beyond website sales.
Find ways to serve different audiences, needs, and budgets.
Beyond one type of customer.
Everything you need to create longevity.
The Curriculum
From understanding your opportunities to launching your next offer, we'll walk you through the process, one thoughtful step at a time.
Learn the revenue strategies we've used to grow a seven-figure studio, and how to build multiple ways to earn without overwhelming yourself.
Building Multiple Revenue Streams
Get an inside look at our 10 revenue streams, why we created each one, and the lessons we've learned from 13 years in business.
Explore Our Revenue Portfolio
Explore overlooked opportunities to earn from your existing skills, discover different revenue models, and identify ideas worth pursuing in your own business.
Discovering New Revenue Opportunities
Learn how we evaluate opportunities, prioritize ideas, and choose revenue streams that complement our existing offers and long-term business goals.
Planning Your Revenue Portfolio
Discover our approach to developing new offers, from identifying what customers want to choosing deliverables, pricing, and positioning.
Creating Your Next Offer
Learn how we prepare and introduce new offers, build anticipation, communicate their value, and create a thoughtful launch plan that encourages sales.
Launching Your New Offer
Discover how we evaluate performance, improve existing offers, and decide when to expand, refine, or retire a revenue stream as our business evolves.
Growing Your Revenue Streams
Put everything into practice with seven downloadable tools, including our Revenue Portfolio Builder, Offer Builder, Revenue Goal Calculator, and 30-Day Launch Plan.
Exercises and Planning Resources
You won't have to figure it all out on your own.
And there's more
Your Revenue Portfolio Workbook
A companion workbook filled with thoughtful exercises to help you reflect on your business, explore new opportunities, organize your ideas, and create an actionable plan for your next revenue stream.
A Private Designer Community
Connect with fellow designers who are exploring new ways to grow their businesses. Share ideas, ask questions, celebrate progress, and learn alongside others who understand the opportunities and challenges of running a creative business.
Monthly Education with Kelly
Continue learning beyond the seven modules with monthly educational content from Kelly, designed to help you navigate questions, explore new ideas, and thoughtfully grow your multi-revenue business over time.
Because building a business you love is an ongoing process, and we'd love to be part of yours.
We know how exciting it can be to discover a new possibility for your business. We also know how many questions can come up when it's time to actually bring that idea to life.
That's why Designed to Earn includes thoughtful resources and ongoing opportunities to learn, ask questions, and feel supported along the way.
Nearly 13 years of lessons, thoughtfully shared with you.
Learn from Our Experience
When we founded With Grace and Gold in 2014, nearly everything our business earned came from the custom design projects we booked.
And while we've always loved that work, we eventually began wondering what else might be possible.
Could we serve customers who weren't quite ready for custom design? Could we share our knowledge in new ways? Could we create offers that didn't require beginning another one-on-one project?
Over the years, those questions led us to thoughtfully develop more than 10 revenue streams.
Today, our additional revenue streams regularly generate five figures in monthly revenue outside of our custom design services. Together, they've helped us grow a seven-figure business, experience several $100K+ months, and continue doing what we love as a team of just two.
But perhaps most meaningfully, they've helped us build a business that can grow and evolve through different seasons of life.
Inside Designed to Earn, we're sharing the strategies, decisions, and lessons behind what we've built, including the things we'd do differently if we were beginning again.
Not because we believe every designer should build a business exactly like ours.
But because we believe there are so many wonderful possibilities within yours.
Increases to $397 on November 3, 2026.
Ready to discover what else your business could earn?
Your next chapter starts here
From identifying opportunities to launching and growing your next revenue stream.
Revenue Portfolio Workbook
Thoughtful exercises to help you create a personalized plan for your business.
Private Designer Community
Ask questions, share ideas, and connect with fellow creative entrepreneurs.
Monthly Education with Kelly
Ongoing educational content to help you thoughtfully grow your business.
Your Enrollment Includes:
- Seven educational modules, from discovering new opportunities to launching and growing your next revenue stream.
- An inside look at With Grace and Gold's revenue portfolio and the lessons behind it.
- The Revenue Stream Library, filled with opportunities to explore.
- A companion Revenue Portfolio Workbook to help you turn your ideas into an actionable plan.
- Access to our private designer community for questions, conversations, and support.
- Monthly educational content from Kelly to help you continue learning and growing.
"Kelly and Andra's work and success speak for themselves."
Carla, Student
Introductory Price
A few questions you might have:
Good to know
Yes! We'll guide you through developing your next offer, preparing for its launch, and introducing it to your audience, so you can move from an exciting idea to a thoughtful plan.
Will I learn how to launch my new offer?
You're in good company, and this is a lovely place to begin. Each training video starts from the beginning and shows you every step along the way, so you can follow along at whatever pace feels right and build your very first animation without any prior experience.
What if I'm brand new to Showit?
Absolutely not! We believe in building with intention, not creating offers simply to have more of them. You'll learn how to identify meaningful opportunities, even if you begin with just one.
Will I need to create multiple revenue streams?
That's exactly why we created this course! You'll explore different revenue streams, discover possibilities you may not have considered, and learn how to choose an opportunity that makes sense for your business.
What if I don't have an idea yet?
Not at all! Whether you're just beginning or have years of experience, Designed to Earn will help you explore new opportunities based on your existing skills, audience, and business goals.
Do I need an established business?
Not at all! While our experience comes from building a brand and Showit website design studio, the lessons and opportunities we share can apply to many different types of creative businesses.
Is this course only for Showit designers?
Of course! Your enrollment includes access to our private designer community, where you can ask questions, connect with fellow designers, and enjoy monthly educational content from Kelly as you continue learning.
Can I ask questions during and after the course?
Not at all! We still love serving our custom design clients. Designed to Earn is about discovering additional ways to earn alongside your existing services, not necessarily replacing the work you already love.
Do I need to stop offering custom design services?
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