When you think about marketing your creative business, you probably think about social media, blogging, email marketing, or your website. But there’s another important piece of your marketing that’s easy to overlook: your portfolio. Your portfolio isn’t simply a collection of everything you’ve created. It shows potential clients what you’re capable of, what your style […]

When business feels slow, it’s easy to assume the answer is more marketing. More Instagram posts. More emails. More content. More ways to get your business in front of potential clients. And sometimes, more visibility really is what you need. But before you add another marketing strategy to your to-do list, it’s worth asking a […]

If you’ve spent any time reading marketing headlines lately, you’ve probably seen someone declare that SEO is dead. According to some people, Google is disappearing. AI is replacing search engines. Blogging doesn’t matter anymore. Keywords are irrelevant. And if you’re a small business owner trying to figure out where to spend your time, it can […]